People are hardwired for stories. We are much more likely to remember stories than plain facts. That's why storytelling is a powerful tool to use when writing a blog. Here are five ways to add storytelling to your blog posts.
Draw your readers in with an interesting or personal anecdote. This could be something as simple as ‘I was sitting at the kitchen table when I had this idea.’ Anecdotes give your blog posts a personal touch. They show your readers how you came to the idea of writing a blog post, what inspired you or why you decided to write a blog post on a particular subject.
Write like you are having a coffee with your readers. It gives them the feeling that you are talking directly to them. Using the words ‘you’, ‘I’ and ‘we’ is a very simple but effective way to add a conversational tone to your blog post. Another way to spark a conversation with your readers is asking them questions. Ask them to share their personal experiences and opinions. You can even literally ask them to share your blog post.
When writing a blog post, focus on the human aspect, and not just on the topic. Personal stories speak to people’s emotions. They make your readers realize that there is a person behind the online content. It also provides recognizability. Your readers can see how you feel about a certain topic and compare it to their own opinions. Readers can relate to your personal story and emerge themselves in the topic of your blog post.
Visuals elements strengthen your story and make it more interesting. Our brain retains visual information more easily than texts, so visuals enable your readers to quickly and easily connect with your blog post and the story behind it. Don’t pick any image, but choose pictures your readers identify with. You can also add videos, and even GIFs and memes to add visual storytelling to your blog post.
Always keep the bigger picture in mind when you're writing a blog post. What’s the story behind your blog and how does this particular blog post fit into that story? Think about how you want to connect with your readers and how to want to emerge them in the story behind your blog.
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